What I did
Generate is Northeastern's student-led product development studio. I held three roles across my time there: Software Project Lead, Content Lead, and Engagement Director.
As Software Project Lead I led a 15-person cross-functional team of engineers, designers, and product managers to build Couplet, a social app connecting people through shared interests in local events, from concept to a 300+ person Showcase.
As Content Lead I ran a rebranding and digital/SEO strategy that drove 103K+ impressions.
Engagement Director
As Engagement Director I managed three chiefs and their teams across content, events, and experiences for the 160+ person org. This was a people management role. I ran weekly team meetings, held 1:1s with every lead and chief, and was responsible for hiring, event planning, Showcase logistics, and org culture.
In the fall I noticed too much overlap between the Events and Experiences teams, and communication kept breaking down when cross-team initiatives required both. I restructured mid-year, merging them into a single Community team so initiatives like the Buddies Program, cross-branch mixers, and one-off events could run under one roof. Mid-semester survey results showed that members felt more connected to their branches compared to the prior year.
I ran hiring end to end. I sourced candidates proactively before applications even opened, ran interviews conversationally rather than as a question checklist, and managed double-hire conflicts where applicants applied across multiple branches. I also planned and ran social events across fall and spring, handling venue scouting, budgeting, and logistics.
For events, I built an ideation framework with the team, a grid ranking every idea by value, cost, and target audience. We deliberately cut down to five high-quality events per semester instead of flooding people with invitations nobody tracked. We paired that with a weekly calendar that went out to the whole org and started posting physical flyers in the Sherman Center.
I also co-led Showcase planning across layout, catering, merchandise, and branding. We hired a dedicated Showcase brand designer for the semester, which gave each Showcase its own visual identity for the first time.
When I handed off the role to my successor, I did a full knowledge transfer covering team structure, hiring process, event logistics, budget management, and org culture. The handoff doc ran over 40 pages.
Why it mattered
It is where I learned to lead, not just build. Scoping work for people with different skills, shipping on a deadline, and mentoring a freshman who went on to run eight project teams as Software Director. It turned a room full of students into a product org that actually ships.